When we allow nameless, faceless corporations and individuals to influence our election and define the issues for us, we will continue to get a government that does not meet our needs. All of those negative ads are disturbingly alike. They are not civic discourse illuminating the issues. The are in fact pure unmitigated marketing designed to lead us as if we are sheep to embrace their slogans. Their purpose is to inbed them in our psyches until we think that what they are telling is us true. That it is real. Those messages become that commercial jingle we just can’t get out of our heads even though it is irritating as hell!